Athlete value was always there. Now there's proof.

Make every sponsorship story impossible to ignore.

Prove the attention an athlete creates. Find the brands that fit. See what their momentum could be worth.

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Follower counts do not prove sponsorship value.

Brands need to know who earns attention, who fits their audience, and where a partnership can grow. Traditional social metrics answer none of those questions.

Reach is not impact

Follower counts tell you how many people have chosen to follow an athlete — but not how many actually see, engage with, or pay attention to their content.

Engagement is not alignment

Likes and comments show activity. They do not reveal which brands the audience already trusts or wants next.

Popularity is not value

Without context, athletes with similar numbers look interchangeable — even when their partnership potential is completely different.

Auria shows what follower counts cannot.

Measure the attention an athlete truly creates. Reveal the brands already aligned with their audience. Forecast where that momentum could lead. Auria turns an athlete's digital presence into a partnership story brands can see, understand, and act on.

How it works

From insight to opportunity

Signals go in. Sponsor-ready proof comes out.

Auria reads visibility, audience and social growth.

SOCIAL MEDIA HANDLER

Visibility

22.5 mins

Total Reel Time - Instagram

Audience

Male 64% · 18–24

Gender, age, region and income mix

Content

Sports · Apparel · Entertainmet

Brands and interests read from engagement followers

Auria engine

Measure

Visibility impact—
Audience alignment—
Brand fit—
Collecting signals

Outputs

Brand fit

96% Brand #1

Audience Brand Affinity

Earning potential

Forecasted value

Objective evidence for pricing

Media kit

One shareable link

Sponsor-ready proof, ready to send

ATHLETE VISIBILITY INDEX

Measure the athlete's real visibility impact.

Most platforms measure how a post performed. 
Auria measures how the athlete showed up within it.

Cognitive Vision measuring a basketball athlete's prominence and movement

More than detection

Auria's AI-powered Cognitive Vision analyzes reels and short-form video to tell the difference between a background appearance and a moment an athlete commands.

From content to evidence

Every appearance becomes measurable proof of the attention an athlete creates.

  • Frequency and screen time
  • Prominence, size, clarity, and placement
  • Movement and the context of each moment
  • How visibility impact grows over time

Auria turns visibility into evidence.

BRAND AFFINITY INDEX

Find the brands that fit now — and the opportunities that can grow next.

The Athlete Visibility Index shows attention. 
The Brand Affinity Index shows which brands that attention aligns with.


Auria separates engaged fans from untapped followers — so you can see what is proven today and where the next partnership opportunity could grow.

Current Brand Fit

Proven alignment within the engaged audience

See which brands the engaged audience already follows and trusts. The Brand Fit Score reveals the strongest, most credible partnership opportunities today.

Future Brand Potential

Reveal the opportunity beyond today's engagement

Find brand affinity across followers who have not engaged yet. That untapped audience reveals where the right partnership can create new growth.

Proven fit with growth potential

Strong alignment today, with clear headroom to grow.

Untapped opportunity

Brand affinity waiting to be activated in the wider audience.

Brand Affinity Index turns audience data into a stronger partnership case.

From popularity to proof.

Follower counts show size. Auria shows worth — today and tomorrow. Partnerships should not be built on claims. They should be built on proof.

Comprehensive Intelligence

The Athlete Intelligence Dashboard

See the complete picture. Know what to do next.

Auria desktop intelligence dashboard with athlete exposure, engagement and audience insights

The Auria dashboard brings visibility, audience intelligence, brand alignment, and earning potential together in one clear view.

Instead of working across disconnected metrics, spreadsheets, and screenshots, athletes and their teams can see what is creating value, which brands fit, and where the strongest opportunities exist.

  • Athlete Visibility Index and visibility trends
  • The moments and content creating the greatest impact
  • Current Brand Fit among active engagers
  • Future Brand Potential within non-engaged followers
  • Recommended brands and sponsorship categories
  • Audience insights and engagement-growth opportunities
  • Projected earning potential from continued social growth
  • Evidence and insights to support pricing and negotiations
  • Progress tracking over time

Turn complex athlete data into clear commercial decisions.

Athletes understand where their value comes from. Agencies identify the best opportunities across their rosters. Schools gain a consistent view of student-athlete development and NIL potential.

Sponsor-Ready Proof

The Shareable Athlete Media Kit

Give brands a reason to say yes.

Auria transforms the athlete’s strongest intelligence into a polished, professional media kit designed for sponsorship conversations.

Instead of sending brands a generic profile built around follower counts, athletes and their representatives can share a credible story supported by verified visibility, audience alignment, and partnership potential.

Athlete profile
Football athlete featured in an Auria sponsor-ready media kit

Marcus Johnson

Football · Wide Receiver

Partnership profile

Built for impact.

92

Athlete Visibility Index

88

Current Brand Fit

94

Future Brand Potential

Audience · 128K followers

46.2K

Engaged audience

81.8K

Non-engaged followers

  • Professional athlete profile and personal brand story
  • Key visibility and audience metrics
  • Athlete Visibility Index
  • Strongest brand and category matches
  • Proven Brand Fit within the engaged audience
  • Untapped growth potential within the wider follower base
  • High-impact content and visibility moments
  • Audience and market insights
  • Projected growth and earning potential
  • Clear, sponsor-ready partnership evidence

One link. A complete sponsorship story.

Share the media kit directly with brands, include it in outreach, or use it during sponsorship presentations and negotiations.

Built around athletes. Designed for everyone helping them grow.

One platform to prove athlete value, build stronger partnerships, and create smarter NIL opportunities.

For Athletes

Know your worth — and where it can take you.

See the impact you create, the brands that fit, and the opportunities ahead.

  • Prove your impact beyond follower counts
  • Identify your strongest brand matches
  • Discover untapped potential within your audience
  • Strengthen your media kit and sponsorship story
Explore Auria for Athletes
For Agencies

Turn athlete intelligence into stronger deals.

Find the right opportunities faster and give sponsors a stronger reason to say yes.

  • Discover athlete-brand matches across your roster
  • Identify the opportunities most likely to convert
  • Support partnership pricing with objective evidence
  • Show proof of fit and future potential
Explore Auria for Agencies
For Schools

Help every student-athlete build lasting brand value.

Give student-athletes the tools to build their brands while seeing NIL potential across your program.

  • Extend NIL support across teams and sports
  • Support fair-market-value assessments with objective data
  • Simplify NIL recording and reporting
  • Create a consistent path for athlete development
Explore Auria for Schools

Your value deserves more than a follower count.

Turn athlete intelligence into a sponsorship story brands can understand, trust, and act on.

See Auria in ActionBuild Your Athlete Profile
Student-Athletes Name Image Likeness

Built for NIL Proof.

NIL is more than tracking deals. Help athletes know their value, find the right brands, and build earning power that lasts beyond the game.

Collage of basketball, American football, and baseball athletes competing under dramatic arena lighting

Auria turns athlete data into a documented record that can support NIL partnerships.

Media KitSponsorship Evidence

A shareable record of the athlete’s visibility, audience, Brand Fit, and commercial profile.

Historical DataTime-Stamped Proof

A preserved record of what the athlete’s measurable value looked like when a deal was evaluated or signed.

ATHLETE VISIBILITY INDEXVisibility Evidence

Objective documentation of how consistently and prominently the athlete appears across social content.

BRAND AFFINITY INDEXPartnership Rationale

Data showing why an athlete may be commercially relevant to a specific brand or category.

AIVerified Appearance Record

Evidence of where and how the athlete appears across their own content—and, over time, across the wider social ecosystem.

Sponsorship ReportDeal Documentation

A structured record that can support the commercial rationale behind an NIL partnership.

Ongoing TrackingPerformance Record

A measurable history of how the athlete’s visibility, audience, and brand alignment evolve throughout the partnership.

From athlete analytics to a documented evidence trail for NIL.

Auria turns athlete potential into measurable proof — and measurable proof into opportunity.

See the athlete beyond the follower count.

Bring one athlete. We'll show you their real visibility, brand fit, and earning potential.

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Let's Talk

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Agencies · Agents · Schools

Tell us about your organization — we'll follow up with a walkthrough built for you.

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Athletes

Build your sponsorship profile in minutes.