Turn Visibility
Into Value
Get Seen. Get Measured. Get Paid.
AURIA tracks every athlete appearance and brand exposure, turning visibility into measurable, monetizable performance data for athletes, brands, and rights holders.
Built for athletes, marketing agencies, agents, and brands
who need credible, repeatable sponsorship measurement.
Sponsorship value is still too hard to prove.
Reporting is manual (screenshots, spreadsheets, inconsistent formats)
Social metrics miss the biggest moments on broadcast
Sponsors want proof of value—but most athletes can't show it consistently
The evidence layer for closing NIL sponsorships
Track What Matters
Measure athlete exposure and sponsor visibility across every key channel.
Back Every Deal with Proof
Use verified data to support pricing, performance, and fair market value.
Give Sponsors a Reason to Say Yes
Deliver clear reports and highlight reels that make NIL deals easier to close.
Why us?
We don't stop at impressions. We build an athlete-centric measurement layer that connects exposure to business impact.
Verified Exposure
Track athlete and brand visibility across broadcasts, clips, and social content with data you can trust.
Fair Market Value Support
Connect exposure to defensible value, helping support smarter NIL pricing, approvals, and sponsorship decisions.
Built to Close Deals
Deliver sponsor-ready reports and proof points that make partnerships easier to pitch, justify, and renew.
Data-Driven NIL Intelligence
Using data-driven insights to build and convert athlete brand value — at an individual level, a specific team, and the overall school.
For Schools
- Leverage aggregate student-athlete brand reach to generate new revenue for the school.
- Ability to manage, enhance and support athletes increase NIL earnings.
- A differentiator to help attract and retain the best talent.
- Compliance – ease of recording and reporting to NIL Go.
- Objective data to corroborate the assessment of 'fair market value' to brands and sponsors.
- Provides equity and consistent approach to ALL student athletes in one platform.
Learn more about how to use data to improve your NIL provision. Our platform gives schools a comprehensive view of their student-athlete brand ecosystem.
For Athletes
- Educate student athletes on their brand value, positive, and negative drivers.
- Directly track the impact of their activities, on and off the field, to followers and reach.
- Track social media reach, global impact, digital relevance and public sentiment.
- Simple tools to engage, record, and manage NIL deals in one place.
- Build fan databases through high-converting competitions – turning passive followers into a loyal, relevant, and engaged audience.
- Helping them understand global impact, public sentiment, and digital relevance.
- Detect early reputational issues and proactively manage them.
Prepare athletes for success after their playing career, not just whilst they are under the spotlights. Build lasting brand value that transcends the field.
Realities of the Current NIL Landscape
There are significant blindspots in the existing market provision. With notable gaps beyond the revenue-generating sports. Leaving significant dollars on the table.
Established Model Has Been Blown Apart
Schools need to find new ways to generate revenue. To understand and then leverage all available assets that can be monetised. And fast.
A Broader Focus Is Required
The focus on the revenue-generating sports is understandable. But it's one that is leaving serious dollars on the table.
Over Reliance on Social Media Stats
This narrow focus propagates a world where student-athletes continue to be treated as low-paid micro-influencers.
Go Beyond Compliance and Be More Intentional About the Business of NIL
Adopting a more strategic and data-driven approach to maximising NIL revenues. Leveraging a significant, existing and yet underexploited school asset – the aggregate brand reach of an entire student-athlete population.
Data-Driven
Capturing and leveraging brand tracking data to drive revenues. In the same way the athletics department uses data to drive on-field performance.
Beyond Socials
Using corporate tracking disciplines to understand, track, and then build and leverage reach. Comprehensive data points covering online mentions, internet and agentic search, engagement, and sentiment.
Increase Revenues
For both the student-athletes and the school. By helping individuals define, build and grow their brand. Increasing the aggregate brand reach to unlock significant new revenue streams.
Turn visibility into partnerships
If you're an athlete, agency, or brand that needs sponsor-grade proof of performance, AURIA is built for you.
Request a Demo